Schema Markup for AI Search and Google | CrawlReady AI
How JSON-LD structured data helps search engines and AI systems understand your content — with practical examples.
Some guides may be AI-assisted and are always human-reviewed for accuracy before publish. See our Google generative AI search guide and Google's AI content guidance.
Schema.org JSON-LD describes entities on your page — organization, product, FAQ, article — in a format machines parse reliably.
High-value types for marketing sites
- Organization — brand name, logo, contact
- WebSite — site name and URL
- SoftwareApplication — for SaaS products
- Article / BlogPosting — for blog posts like this one
- BreadcrumbList — navigation hierarchy on deeper pages
- FAQPage — optional; still useful for users and AI, but Google no longer shows FAQ rich results for most sites (see our May 2026 FAQ update guide)
Test your pages
Use the Schema Markup Checker — enter any URL to list detected JSON-LD types and spot missing structured data.
Frequently Asked Questions
Does schema guarantee rich results?
No. Schema helps machines understand your page; Google and other systems decide what to show.
Should I still use FAQPage schema?
Yes, if visible FAQ content matches the markup. Google deprecated FAQ rich results for most sites in May 2026, but FAQs still help users and AI answer engines.
Important disclaimer
This guide is for educational purposes only. No tool or technique guarantees search rankings, AI inclusion, or specific traffic results. Refer to official documentation from search engines and AI providers for current policies.
