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Guides & resources

Guides & Resources

Practical, original guides on crawlability, AI search, robots.txt, llms.txt, and technical SEO.

Meta Title & Description Optimization: The Complete Guide for Google and AI Search (2026)

Meta Title & Description Optimization: The Complete Guide for Google and AI Search (2026)

How to write meta titles and descriptions that rank in Google, display correctly in AI chat link previews, and avoid the duplicate-title and canonical mistakes that quietly cost indexing.

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Google AI Overviews: How to Get Cited in Google's AI Search Results (2026)

Google AI Overviews: How to Get Cited in Google's AI Search Results (2026)

A practical guide to Google AI Overviews — how Google selects sources, the role of Google-Extended and Googlebot, and how to structure content to get cited instead of just ranked.

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WebMCP Explained: How to Make Your Website Ready for AI Agents (2026)

WebMCP Explained: How to Make Your Website Ready for AI Agents (2026)

Learn what WebMCP is, how Google's Lighthouse Agentic Browsing audit scores your site, and how to implement WebMCP form annotations and tool registration to help AI agents interact with your website.

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ClaudeBot SEO Guide: How to Optimise for Anthropic's AI Crawler (2026)

ClaudeBot SEO Guide: How to Optimise for Anthropic's AI Crawler (2026)

Learn how ClaudeBot works, how to allow it in robots.txt, and how to optimise your website content to appear as a source in Claude AI answers. Complete ClaudeBot SEO guide for 2026.

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OpenAI Crawler Guide: GPTBot & OAI-SearchBot Explained (2026)

OpenAI Crawler Guide: GPTBot & OAI-SearchBot Explained (2026)

Everything you need to know about OpenAI's web crawlers — GPTBot and OAI-SearchBot — what they do, how to allow or block them, and how to optimise your site to appear in ChatGPT answers.

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What is llms.txt? The Complete Guide for 2026

What is llms.txt? The Complete Guide for 2026

Learn what llms.txt is, how it works, why your website needs one, and how to create an llms.txt file that helps AI systems understand and cite your content.

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AI Search Optimization: The Complete Guide for 2026

AI Search Optimization: The Complete Guide for 2026

Learn how to optimize your website for AI search engines including ChatGPT, Perplexity, Google AI Overviews, and Claude. A practical AI search optimization guide for 2026.

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GPTBot Optimization: How to Let OpenAI Crawl Your Site

GPTBot Optimization: How to Let OpenAI Crawl Your Site

A practical guide to GPTBot optimization — allow OpenAI's crawler in robots.txt, fix common blocks, and improve your site's discoverability in ChatGPT and OpenAI products.

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Perplexity SEO: How to Get Your Site Cited in Perplexity AI Answers

Perplexity SEO: How to Get Your Site Cited in Perplexity AI Answers

A practical guide to Perplexity SEO — allow PerplexityBot, structure content for AI answers, and improve your chances of being cited in Perplexity search results.

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How to Block AI Crawlers from Your Website

How to Block AI Crawlers from Your Website

Learn when to block GPTBot, ClaudeBot, PerplexityBot, and Google-Extended in robots.txt — without breaking Google search crawling.

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Google Removed FAQ Rich Results in 2026: What Website Owners Should Do Now

Google Removed FAQ Rich Results in 2026: What Website Owners Should Do Now

Google stopped showing FAQ rich snippets for most websites on May 7, 2026. What changed, what to keep on your site, and which schema types matter now.

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How to Get Traffic from ChatGPT Search

How to Get Traffic from ChatGPT Search

A practical guide to making your website discoverable in ChatGPT search and AI browse features — without false ranking promises.

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What Is OAI-SearchBot?

What Is OAI-SearchBot?

Understand OpenAI's OAI-SearchBot crawler, how it differs from GPTBot, and how to control access in robots.txt.

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What Is GPTBot?

What Is GPTBot?

Learn what GPTBot is, why it appears in robots.txt, and how blocking or allowing it affects AI discovery.

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How to Create an llms.txt File

How to Create an llms.txt File

Step-by-step guide to creating llms.txt so AI systems can understand your website structure and important pages.

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What Is llms.txt?

What Is llms.txt?

Explains the llms.txt convention for AI systems — purpose, format, and how it differs from robots.txt and sitemap.xml.

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Robots.txt for AI Crawlers: Complete Guide

Robots.txt for AI Crawlers: Complete Guide

How to configure robots.txt for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and traditional search bots.

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XML Sitemap Best Practices for SEO

XML Sitemap Best Practices for SEO

How to build, submit, and maintain an XML sitemap that helps Google and Bing discover your important pages.

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How to Check If Your Website Is Crawlable

How to Check If Your Website Is Crawlable

Technical steps to verify Googlebot and AI crawlers can access, parse, and index your pages.

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Schema Markup for AI Search and Google

Schema Markup for AI Search and Google

How JSON-LD structured data helps search engines and AI systems understand your content — with practical examples.

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