Free SEO tools before you pay for Ahrefs
Ahrefs is powerful but expensive. For new sites like yours, start with these free or freemium tools — then use CrawlReady checkers for crawl, robots.txt, llms.txt, and indexability.
These are outbound links to third-party tools you use off-site. We do not sell Ahrefs or require paid SEO suites for new sites.
Search engines (start here)
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Google Search Console
Free indexing reports, sitemap submission, crawl errors, and search performance.
Tip: Verify your domain, submit /sitemap.xml, inspect top URLs weekly.
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Bing Webmaster Tools
Free Bing indexing, keyword ideas, and crawl diagnostics.
Tip: Verify site, submit sitemap, check IndexNow if you publish often.
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Ahrefs Webmaster Tools
Free site audit for your own verified properties — not the paid Ahrefs suite.
Tip: Verify ownership; run free Site Audit monthly.
Analytics
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Google Analytics (GA4)
Free traffic, landing pages, and conversion tracking.
Tip: Connect via Google Tag Manager or gtag; track signups and tool usage.
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Google Tag Manager
Manage GA4 and other tags without editing code each time.
Tip: One container per site; publish only after testing in Preview mode.
Keyword research (free tiers)
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Google Keyword Planner
Free search volume ranges when you have a Google Ads account.
Tip: Find question keywords for guides and comparison pages.
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Ubersuggest
Limited free keyword and content ideas per day.
Tip: Use for quick UK/US keyword checks; export sparingly on free plan.
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Semrush (free limits)
Free account with capped queries for keywords and site audit.
Tip: Run one site audit per month; focus on errors CrawlReady does not cover.
Technical crawl audit
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Screaming Frog SEO Spider
Desktop crawler — free up to 500 URLs per crawl.
Tip: Crawl sitemap URLs; fix broken href links, missing titles, duplicate H1s.
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CrawlReady AI (this site)
Free robots.txt, llms.txt, AI bot access, metadata, and indexability checks.
Tip: Run a full-site audit before paying for enterprise tools.
Browser extensions
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SEO Minion
On-page checks: title, meta, hreflang, and SERP preview in Chrome.
Tip: Spot-check new pages after publish.
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Detailed SEO Extension
Headings, schema, canonical, and social tags in one click.
Tip: Verify canonical href and JSON-LD on landing pages.
Quick setup checklist
- Verify Google Search Console and Bing Webmaster Tools (meta tags in site <head>).
- Submit https://yourdomain.com/sitemap.xml in both consoles.
- Enable GA4 via GTM or gtag — track trials, signups, and top landing pages.
- Publish llms.txt and robots.txt at your domain root.
- Crawl with Screaming Frog (≤500 URLs) or CrawlReady /audit.
See also: Google generative AI search guide · Free site audit